EOI Exchange

Three pillars

One platform. Three jobs. None of them is yours to give up.

EOIX runs the underwriting moment, orchestrates the systems around it, and gives every party one place to watch the workflow. The carrier still owns the rules. The Ben Admin still owns enrollment.

Pillar one

Real-time instant decisions

A worker who decides to protect their family during open enrollment should get an answer in the same session, not three weeks later by mail. Reflex IQ runs the carrier's own rules through the underwriting engine, pulling the third-party data sources the rules require in real time. Binary decisions inside the enrollment session. No paper. No phone calls.

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Pillar two

Connectivity with Ben Admin and HRIS

Enrollment data goes missing today because the carrier system, the ben admin, the HRIS, the payroll system, and the enrollment vendor each hold a partial version of the truth. EOIX integrates by API at the points where EOI gets triggered and where the decision gets written back. White-labeled. No UI rebuild on the platform side.

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Pillar three

Centralized workflow visibility and governance

Today no one in the EOI workflow can answer simple operational questions: who started, who finished, who abandoned, did the write-back land. EOIX puts every workflow event into one portal. A Director of Governance runs the recurring governance calls with the carrier and acts as the air traffic control for every case in flight.

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The workflow

Nine steps from rule to write-back.

The carrier writes the playbook. EOIX executes it at digital speed. The Ben Admin runs the experience. Every step is auditable.

  1. The carrier's underwriting team writes the playbook.

    Carriers and underwriters set every rule before anything else moves.

    Carrier
  2. Implementation translates the playbook into configuration.

    The carrier's implementation team turns rules into Ben Admin and EOIX config.

    Carrier
  3. Ben Admin and the EOIX portal both see the same rules.

    Carrier holds the pen. The portal shows what was received and what was configured.

    All audiences
  4. The Ben Admin sets up the enrollment experience.

    Ben Admin still owns the shopping cart, the GI thresholds, and the payroll handoff.

    Ben Admin
  5. EOIX builds the carrier-approved workflow links.

    Pre-populated links open directly into Reflex IQ. The carrier approves the config first.

    Carrier
  6. Nothing goes live until the carrier certifies it.

    Every test is tracked: Pending, In Review, Validated, Exception, Retest, Certified for Launch.

    Carrier
  7. Open enrollment runs as normal, with one new path.

    Employee launches Reflex IQ inside the same session. No mailed paper form.

    All audiences
  8. The decision is binary, returned in real time.

    Approved or not approved. Appeals route to carrier underwriting through the traditional channel.

    Carrier
  9. Approved coverage lands in the shopping cart in real time.

    Decision feeds the EOIX portal and the Ben Admin cart. Payroll calculates off the final number.

    All audiences

The boundary

What EOIX does, and what it deliberately does not.

Carrier-liability and platform-overlap fears kill insurtech deals. EOIX puts the boundary on the page, in writing, on every surface.

Who is building this

Led by founders with more than 25 years in insurtech.

The team has built and operated digital enrollment, underwriting, and platform integration companies before EOIX. The platform architecture is built and ready to pilot. The first wave of carrier conversations is underway with multiple Tier-1 group carriers. EOIX is pre-revenue and post-architecture. The pillars on this page describe what the team has built, not a roadmap of intent.

Meet the team

Find your path

Pick the conversation that fits.

One form per audience. We route to the right person on the EOIX side.